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Five lessons in Facebook marketing

Yesterday was the seventh edition of the Social Media Club Leeuwarden (SMC058) in Post Plaza in Leeuwarden. During this one-year jubilee edition, Leeuwarden’s mayor Ferd Crone handed out the prize for ‘Most social brand of Friesland’ to Buiten de Lijntjes. For me, however, the presentation of Peter Minkjan, Facebook specialist, was interesting. The five most important lessons that I took from it:

  • Focus on the right group
    Facebook is a very important channel: one in five visited social media pages is from Facebook (January 2012, US Market), the mobile use of Facebook is rising fast. About 80% of the fans of your organization on Facebook are or have been customers, about 20% are active customers. Set 80% of your time on this active 20%.
  • Leave your Facebook address everywhere
    Think of: magazines, advertisements, e-mail, mailings, posters, possibly with a QR code.
  • Make sure you end up on the front pageiew
    Everything you do on Facebook starts with the company page, but beware: only 1% of fans visit the page once after becoming a fan. A fan spends most of the time on the front page.
  • Get as many fans as possible
    Put a Like box on the homepage of your company website and put a Like button in your e-mail signature.
  • Focus on the fan
    Give fans exclusive content, make sure they have influence (match, choose the logo or design, etc.) and make sure you interact with your fans. This way you will also find the news overview of the friends of your fans.